STAFF/COACHES
Coach Soto
Head Coach / Co-founder
Head Coach at Be Elite Basketball (BEB), Coach Richard Soto leads a year-round basketball academy offering competitive AAU programs and elite player development. He coaches and trains athletes ranging from middle school to the professional level, with a primary focus on high-level school and college players.
Coach Soto specializes in comprehensive player development, including skill refinement, strength and conditioning, and speed and agility training. His passion lies in helping good players become great by emphasizing discipline, consistency, and a relentless work ethic. His core philosophy is simple: when you put in the work, the results will follow.
Beyond basketball, Coach Soto is deeply committed to the personal growth of his athletes. He serves as a mentor and father figure to many, instilling values such as accountability, confidence, leadership, and character. Having experienced firsthand the powerful impact sports can have on young people, he is driven to use basketball as a vehicle to positively shape the lives of young men and women—both on and off the court.
Natalie S
Team Manager
Mrs. Natalie plays a vital role in the day-to-day operations of Be Elite Basketball (BEB), ensuring the program runs smoothly and efficiently. She serves as a primary point of contact for both coaches and parents, maintaining clear communication and helping keep everyone aligned throughout the season.
In addition to managing operations, Mrs. Natalie coordinates practice schedules and oversees all local and travel tournament planning, making sure players and families are well-informed and prepared. Her organization and attention to detail allow the coaching staff to stay focused on player development and performance.
Above all, Mrs. Natalie is BEB’s biggest supporter. She is deeply invested in the success and well-being of every athlete, consistently showing up with encouragement, enthusiasm, and unwavering support—both on and off the court.
Coach Ty
Head Coach
Coach TY brings a wealth of experience to Be Elite Basketball (BEB), with a strong background coaching at both the AAU level and in public high school programs. His diverse coaching experience allows him to connect with athletes at different stages of development and understand what it takes to succeed within structured team systems.
In addition to coaching, Coach TY competed professionally overseas, giving him firsthand insight into the discipline, preparation, and mindset required to perform at the highest levels of the game. His playing experience enhances his coaching approach, allowing him to teach the game from a real-world, professional perspective.
Coach TY is passionate about developing well-rounded athletes by focusing on fundamentals, basketball IQ, and accountability. He is committed to helping players maximize their potential while preparing them for the next level—both on the court and in life.
Coach K
Head Coach
Coach Kamel brings years of experience coaching highly competitive AAU programs as well as public and private school basketball teams. His extensive background allows him to adapt his coaching style to different levels of play while maintaining high standards of discipline, effort, and execution.
Known for his high energy and genuine passion for the game, Coach Kamel creates an environment that pushes athletes to compete, improve, and believe in themselves. His enthusiasm is contagious and deeply appreciated by our players, who respond to his intensity, encouragement, and commitment to their growth.
Coach Kamel is dedicated to developing confident, well-rounded athletes by emphasizing fundamentals, teamwork, and a strong work ethic—making a lasting impact both on and off the court.
Coach Jacob
Head Coach
Coach Jacob is a favorite among our players for his high energy, passion, and authentic love for the game. His enthusiasm creates a positive, competitive environment that motivates athletes to push themselves and enjoy the process of getting better.
Having been coached and mentored by Coach Richard Soto since the third grade, Coach Jacob has grown within the Be Elite Basketball culture and understands firsthand the high standards, discipline, and accountability expected of everyone in the program. This long-term mentorship gives him a unique perspective and a deep connection to the BEB philosophy.
Coach Jacob’s love for the game is evident in every practice and interaction. He brings intensity, encouragement, and attention to detail, helping players develop confidence, strong fundamentals, and the mindset needed to succeed both on and off the court.